The numbers
Every number on this page comes from a published study, with its author, its sample size and its year. None of them are ours.
The life of a lead
You paid for that lead. Here's what happens while the call never comes.
0–5 minutes
The golden window
Call within 5 minutes and they pick up. The odds of reaching them are 100x higher than at 30 minutes.
30 minutes
Already cold
They've moved on. Or worse: they're probably already shopping your competitor.
24 hours
Nearly gone
By now, qualifying them is 60x less likely than a call made within the first hour.
42 hours
The average
That's the average company response time. Almost two full days, often because nobody's free to pick up.
Sources: MIT / InsideSales.com, Lead Response Management Study (Dr. James Oldroyd, 2007) · Harvard Business Review (2011)
These studies date from 2007 and 2011, before everything became instant. You think leads have gotten more patient since then?
The loss
Missed call
higher odds of reaching a lead when you call back in 5 minutes instead of 30.
MIT / InsideSales.com, Lead Response Management Study, 2007
higher odds of qualifying that same lead inside the first 5-minute window.
MIT / InsideSales.com, Lead Response Management Study, 2007
Too late
the average company response time after a lead raises their hand.
Harvard Business Review, audit of 2,241 companies, 2011
No response
inquiries sent to companies got no response at all. No call, no email. Ad budget paid for nothing.
Harvard Business Review, audit of 2,241 companies, 2011
The flip
The same studies that measure the loss also measure the gain.
Booked appointments
of qualified form submissions turn into a booked meeting when the prospect can book on the spot, versus a 30% industry average. More than double.
Chili Piper, analysis of nearly 4 million form submissions, 2025
Fewer no-shows
fewer no-shows when a real person makes the confirmation call.
Parikh et al., American Journal of Medicine, study of 9,835 appointments, 2010
Our standard
RyuCalls
Our callback standard. A real person picks up, listens, qualifies, and books your leads while they're still hot. Same leads, same ads, same budget: booked appointments instead.
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Source register
| Statistic | Exact source | Year |
|---|---|---|
| 100x / 21x / 60x | MIT / InsideSales.com, Lead Response Management Study (Dr. James Oldroyd, 15,000 leads, 100,000 attempts over 3 years) | 2007 |
| 42 hrs / 1 in 4 | Harvard Business Review, "The Short Life of Online Sales Leads" (Oldroyd, McElheran, Elkington, audit of 2,241 companies) | 2011 |
| 66.7% vs 30% | Chili Piper, Benchmark Report, ~4M form submissions | 2025 |
| 41% fewer no-shows | Parikh et al., American Journal of Medicine (9,835 appointments) | 2010 |
| 79% prefer a human | SurveyMonkey, study on consumers and AI | 2026 |
| 64% don't want AI | Gartner, survey of 5,728 consumers | 2024 |
| 73% for complex cases | Qualtrics XM Institute | 2025 |
Deliberately left out: the "78% buy from the first company that responds" (no traceable primary source, used by competitors), Velocify's "391%" (vendor research), and the "73% vs 4% booking rate" (weak secondary source).
Removed after checking: the "62% vs 28%" figure attributed to the ServiceTitan Home Services Benchmark Report 2025 could not be confirmed at the source. Taken off the site.
Next step
A 15-minute call to see how many appointments are hiding in your current leads.
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